Ethically So.

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Business Q&A with Tom & Mike from Two Dudes NZ

About Two Dudes:

At Two Dudes, we make natural men's products for face, hair, and body. They're simple to use, and easy to understand. We believe every dude deserves to use premium quality products, so we're making them more accessible.

The Mission behind the Business

We're Tom (dude one) and Mike (dude two). A pair of Kiwis that met while studying Law at the University of Canterbury. In 2018, we ended up living and working together in Singapore.

In our humid apartment was where the idea of two dudes™ was born. After that, the research began.

We discovered that guys had a strong desire to take better care of themselves. Men often knew that skincare was important, but typically found it a confusing category to navigate.

Because of this they either didn't bother with it, or had a few products that they used randomly.

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Recent thing we're proud of:

We won 3 categories at the 2022 men's product awards (attached):

  1. Best New Brand

  2. Best Social Enterprise

  3. Best Moisturiser (night cream)

Two Dudes Positive Impact:

10% of the profits from each sale are donated to one of our men's health charity partners, who we actively work with to make a difference to men's health in Aotearoa. This enables dudes to make a positive impact on more than just the man in the mirror, simply by going about their daily routine.

Men’s Mental Health:

The idea is that by choosing to use Two Dudes™ products, you will be able to make a genuine impact on men's health (and your own) just by going about your daily routine.

We do this by partnering with men's health organisations that are making a real difference. Each time you buy one of our premium products (packed with natural ingredients), 10% of the profits are donated to a charity on your behalf.

We're stoked to be on this journey with you. Let's create a leading male bathroom brand with a team of like-minded dudes that are looking after their mates, and maximising their impact on men's health.

They also do some pretty epic other stuff in the name of Men’s Health. Check it out:

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The Products:

Made in New Zealand

Natural Ingredients

Plant-Based Products

Cruelty Free

Profit donations to Men’s Mental Health


We hope you enjoyed this month small business feature with Two Dudes. We love being able to support companies that are having a positive impact in some way or another.

Love Annie @ethicallyso

xxx