Aotearoad Small Business Q&A with Vanessa & Monica
Tell us about how and why Aotearoad came about?
Vanessa and Monica's journey into body-care started in 2016 from the simple need to find a natural deodorant that was affordable and worked all day from one application.
It needed to be high-performing and affordable, with a low environmental footprint.
Once we had created an award-winning deodorant, it made sense to add more beauty essentials to the collection. Slo's range now includes: deodorants, lip balm, stick moisturisers, dry shampoo, hair clay and have just launched oral care with tooth tablets.
What was the hardest part about making sure it’s sustainable and you’re not falling into the category of greenwashing?
We prioritize sourcing ingredients locally, organically, and ethically via fair and direct trade channels. The quality and combination of actives in our formulations are at the highest level possible.
Slo formulations are over 70% organic and 100% natural, quality ingredients sourced from origins like Japan, USA and Spain. The journey from science to skin involves a rigorous process that involves research, formulation, internal trials and facility certification. Aotearoad products are fully traceable, fair trade and made in New Zealand at GMP (Good Manufacturing Practice) certified facilities, under world leading fair workplace laws.
All ingredients are cruelty free and vegan. Aotearoad is certified by PETA.
The ingredients, processes, partnerships and packaging all work together to provide products that not only encourage healthy skin but helps support a sustainable future.
What is the most challenging part of starting your own business?
The most challenging part is trying to find the right balance between work and home. Starting your own business means lots of after hours communication and working on the go. It is hard to switch off. This is something that needs work.
What tips would you give to somebody who wants to start an eco business but has no idea where to start
Get good advice from business leaders that you know and get a shopify account! Join the business chamber, and NZTE. They are amazing.
What’s one thing that happened recently that you’re proud of?
We were selected to go on the first Mana Wahine, all women Trade Mission to Australia. We met with many entrapenuers and women led businesses in Melbourne and were able to present the Mayor of Melbourne some gifts, including our best selling lip balm.
What do you want from the future of Aotearoad?
We are looking to expand into Australia and USA this year. We are hoping both countries are recptive to our wonderful products!
Product Highlight?
Our Raspberry Lip Balm has been getting rave reviews this winter as the perfect luxe oil balm. This makes us very happy!
We hope you loved the Aotearoad small business Q&A with Vanessa & Monica. Keep an eye on our journal for guest blog posts, more small business Q&A’s and some top tips & tricks to living a more sustainable life.
If you want to find more from Aotearoad and checkout their amazing products. You can see their brand page here
Love Annie / @ethicallyso
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