Starting a Business

There is always space for new ideas! I remember when I started Ethically So. back in 2019. It was an idea that I had sat on for ages, and there had never been a right time for me to start (there never is), but to be fair I had been travelling the world which makes it a lot harder. I kept thinking that the market was already too saturated and that there wasn’t space.

People are always reinventing the wheel. Maybe you’ll have a unique idea yourself, or maybe you love seeing what somebody else is doing and you want to give it a go. That’s fine also, but to be successful you have to do it better! You have to have the passion and commitment behind it to make it succeed. Sometimes when you think you’re finally on a role, it comes falling back down again! Business is not easy, that’s for sure.

The Business Relationship

Starting a business is like starting a relationship and maintaining it. You have to be willing to not give-up, to compromise, to communicate and to be involved and present EVERY SINGLE DAY! Yes you will have some days which are slightly more withdrawn, but the more present you are, the more you will grow. Especially when it comes to social media and the digital world. People want to see content that they can relate to and get something out of, and for you that means putting time in behind the scenes.

This morning I woke up and hour early at 5.45am so that I could fit a run in and write this blog post before I started work for the day. It’s a commitment right!?! Tonight I will finish work and spend my time packing orders, putting up new stock onto the website, making and schedualling content, ordering from suppliers and replying to emails, all before taking my fiancé for dinner!

The Digital World

For me a brick and mortar store wasn’t an option. I had been travelling the world for 3 years and we were on temporary visa’s so it was hard to know if we would stay long term, it still is. I knew that if I didn’t start Ethically So. when I did that I wouldn’t get the chance again. It was the first time we had settled anywhere in a while!

The online world is growing more and more especially with the outbreak of covid and people are looking toward conviencience in terms of easy access to products. With a brick and mortar store it is sometimes easier to grow your audience and also get your hands on stock that can be limited for the online world. However your overhead costs are also ALOT higher!

ABOUT US

Make It Conscious

If you’re on our website and reading this blog post, changes are that you’re interested in conscious living to some extent. So why not make sure you business also aligns with your personal beliefs. For Ethically So. the whole basis of our business was ethical/conscious/low-waste and so it became a huge part of who we are as a company. Yours might be a company within the fitness industry, that doesn’t mean you can look at where the products you source come from or support small writers for your website. There is always space to do better when it comes to business.

Now before I get carried away, go forth and give it a crack! It’ll be worth it I promise

Annie // @ethicallyso

xxx