All tagged girl boss

International Women's Day Q&A with Founder Annie Shaw

Who are the women in your life who inspire you?

All the women around me. The ones who are doing side hustles, the ones parenting and working, the ones who fight for what they believe in, the ones who work on their own mental and physical health so they can be the best version on themselves for themselves and those around them, the ones who focus on saving for the future and the ones who gave up everything to travel the world and be inspired by life.

this is nice | Concept Store

We are super excited to be involved in this epic Ponsonby Central Pop-up shop! Not only is it amazing to be able to have our products in a real life shop for more than a day, but two whole weeks! It’s also amazing to be collaberating with 14 amazing like-minded women who also run epic businesses and know what goes on behind the scenes!

Starting a Conscious Business in the Digital World

There is always space for new ideas! I remember when I started Ethically So. back in 2019. It was an idea that I had sat on for ages, and there had never been a right time for me to start (there never is), but to be fair I had been travelling the world which makes it a lot harder. I kept thinking that the market was already too saturated and that there wasn’t space.