All tagged eco living

Debunking Common Misconceptions About Circular Economies

Debunking Common Misconceptions About Circular Economies

Annabelle Shaw
Blog

First of all, what is a circular economy?

In recent years, the concept of a circular economy has gained significant attention as the world grapples with environmental challenges and resource scarcity. It has become a word that we see a lot of governments, people, and organisations throwing around, but what is it?  While the idea of a circular economy is promising, it is often surrounded by misconceptions that can hinder its implementation and effectiveness. In this blog post, we will explore and debunk some of the common misconceptions about circular economies. 

Embracing De-Growth: A Path to Climate Sustainability

Embracing De-Growth: A Path to Climate Sustainability

Annabelle Shaw
Blog

What is De-Growth?

In recent years, the concept of de-growth has gained significant attention as a potential solution to the ecological and societal challenges we face today. With climate change looming as a pressing global issue, it is crucial to explore alternative economic models that prioritise sustainability over endless growth. In this blog post, we will delve into what de-growth is and discuss why it holds immense importance for achieving climate sustainability.

Guest Blog Post: Managing Mood Through Winter "I Feel SAD"

Guest Blog Post: Managing Mood Through Winter "I Feel SAD"

Annabelle Shaw
Blog

Winter Months

June marks the second month of winter for us in the southern hemisphere, and by the rule of thumb, something most people don't look forward to. The middle of winter springs to mind cold weather, gloomy long days, and traffic backed up for miles in the dark (I'm looking at you Aucklanders). It is easy to fall into a routine lacking in spontaneity, and withdrawing from the world to live your best gremlin life. Whilst embracing the Danish cultural characteristic of "hygge" and generally feeling glum is one thing, it's extremely easy for people to fall into a more alarmingly despondent frame of mind.

I want to live a more sustainable lifestyle - Now What?

I want to live a more sustainable lifestyle - Now What?

Annabelle Shaw
Blog

Where Do I Start?

Keen to embark on a more eco-conscious lifestyle but have no idea where to start? I feel you. 

After a few years of traveling and seeing the effects of climate change quite literally on my doorstep (hello, the wildfires in Australia and the summer of 2023 floods in Auckland) I knew I wanted to make a change to my lifestyle. Who was I to complain about the devastation to our beautiful landscapes whilst doing nothing to address my own wasteful habits?

A Slow and Considered Approach to Ethical Fashion by Isabella Rose Young

A Slow and Considered Approach to Ethical Fashion by Isabella Rose Young

Annabelle Shaw
Blog

A Slow and Considered Approach


We live in a society that glorifies fast paced production, hustle culture, materialistic excess and a demanding essence of rushing things in order to achieve “success”. But something’s been lost, muddled along the way because we have it all wrong. Isn’t the real success to be living gently with nature, our families and community, embracing simplicity to enjoy the little things? 

Small Business Update by Ethically So.

Small Business Update by Ethically So.

Annabelle Shaw
Blog

Hello Stranger

It’s been a very long time since I wrote to you guys, but I feel today is the day. I used to blog all the time, but time is hard to come by these days and writing has definitely been put on the back burner. I’m writing this while sitting in our “This is Nice” Ponsonby Central Pop-up shop. It seems rather surreal sitting behind a desk in a shop full of beautiful women led, value driven brands. My younger self would be in awe of what I’m up to these days.

Business Q&A with Tom & Mike from Two Dudes NZ

Business Q&A with Tom & Mike from Two Dudes NZ

Annabelle Shaw
Blog

Two Dudes Positive Impact:

10% of the profits from each sale are donated to one of our men's health charity partners, who we actively work with to make a difference to men's health in Aotearoa. This enables dudes to make a positive impact on more than just the man in the mirror, simply by going about their daily routine.

Business Q&A with Mike from Maxwell & McIntyre

Business Q&A with Mike from Maxwell & McIntyre

Annabelle Shaw
Blog

People have asked me what my proudest achievement was and it’s a small but important aspect that ties into our sustainable focus. The labels are now made of paper and are easy peel so it’s even easier to recycle. They are a pain to stick on the jars as the paper stretches and the label machine does not like them….but that’s manufacturing.. and yes they cost a lot more than the vinyl labels.

Eco New Years Resolutions by Ethically So.

Eco New Years Resolutions by Ethically So.

Annabelle Shaw
Blog

There are so many ways you can choose to make a difference this year. Start by improving on yourself and your actions and the rest will follow. With each decision you make, you have the power to make a difference. Check out in the video what my top 20 tips are for being eco friendly and supporting local this year

Business Q+A with Dust and Glow

Business Q+A with Dust and Glow

Annabelle Shaw
Blog

The eco footprint of the beauty industry is big! Not only is pouring artificial ingredients down the drain harmful for our environment – so are the gazillions of plastic containers used to store them or the amount of water wasted in the process.

Read more…

Reusable Goods for Preventing Food Waste

Reusable Goods for Preventing Food Waste

Annabelle Shaw
Blog

Did you know that 1/3 of all supermarket bought food ends up as waste? We know! Crazy right. Especially when we think about the fact that food waste gives off a large amount of methane gas into our environment. It’s crazy to think that we waste money on food just to throw it away again. This is due to not only our obsession with aesthetics, but it can also be related to mindfulness and nutrition.

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