All in Blog

Business Q&A with Amélie from Amélie's

We’re bombarded every day by beauty standards that can make us feel like misfits and unworthy. I created Amélie’s to be a safe cocoon - a place free of diktats to feel comfortable and taken care of. It's a nurturing space that is inclusive and accepting of all. Everything that my business stands for aligns with my personal values.

Business Q&A with Gaelle from Dust & Glow

Business Q&A with Gaelle Thieme

Today we will be sharing the story of how Dust & Glow began and how Gaelle is “l am learning to embrace the ups and downs of having a small business.” Gaelle has taken the time to answer all of our questions beautifully and I’m very excited to share them with you. Whether you’re only a few months into business or you’ve been at it for a while. There are definitely some epic pointers from us to take away from this article, and so I hope you enjoy the read.

International Women's Day Q&A with Founder Annie Shaw

Who are the women in your life who inspire you?

All the women around me. The ones who are doing side hustles, the ones parenting and working, the ones who fight for what they believe in, the ones who work on their own mental and physical health so they can be the best version on themselves for themselves and those around them, the ones who focus on saving for the future and the ones who gave up everything to travel the world and be inspired by life.

Lazy Eco Must Haves - Guest Blog post by Jasmin

I wouldn’t say I’m an expert when it comes to being lazy but if there was a zombie apocalypse I’d be the first to go. Like I wouldn’t run, I’d just sit on the couch, eatin me chips, binging Netflix and patting my cats, who when I think about it, would probably be the ones to turn me. Fun thoughts. Anyway, long and irrelevant intro aside, have a read if you too follow the live, love, lazy mantra and are looking a few lazy friendly, low waste products!

Business Q&A with Carly Low from Fair & Square Soapery

Today we will be sharing the story of how Fair & Square began and how Carly has turned it into a business that has created a “lifestyle business, where I still have the time to spend with my family”. Carly has taken the time to answer all of our questions beautifully and I’m very excited to share them with you.

Eco New Years Resolutions by Ethically So.

There are so many ways you can choose to make a difference this year. Start by improving on yourself and your actions and the rest will follow. With each decision you make, you have the power to make a difference. Check out in the video what my top 20 tips are for being eco friendly and supporting local this year

this is nice | Concept Store

We are super excited to be involved in this epic Ponsonby Central Pop-up shop! Not only is it amazing to be able to have our products in a real life shop for more than a day, but two whole weeks! It’s also amazing to be collaberating with 14 amazing like-minded women who also run epic businesses and know what goes on behind the scenes!

Business Q+A with Dust and Glow

The eco footprint of the beauty industry is big! Not only is pouring artificial ingredients down the drain harmful for our environment – so are the gazillions of plastic containers used to store them or the amount of water wasted in the process.

Read more…

Starting a Conscious Business in the Digital World

There is always space for new ideas! I remember when I started Ethically So. back in 2019. It was an idea that I had sat on for ages, and there had never been a right time for me to start (there never is), but to be fair I had been travelling the world which makes it a lot harder. I kept thinking that the market was already too saturated and that there wasn’t space.

Reusable Goods for Preventing Food Waste

Did you know that 1/3 of all supermarket bought food ends up as waste? We know! Crazy right. Especially when we think about the fact that food waste gives off a large amount of methane gas into our environment. It’s crazy to think that we waste money on food just to throw it away again. This is due to not only our obsession with aesthetics, but it can also be related to mindfulness and nutrition.